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Case study

EIT Food’s FoodUnfolded

Science-based nutrition and food systems writing for a blog and digital magazine that reached over 150,000 readers.

Content
Client

EIT Food’s FoodUnfolded

Sector

Nutrition and food systems media

Channels

Blog, digital magazine, Instagram and newsletter

Our role

Writer

Reach

150,000+ readers

FoodUnfolded Instagram profile on a tablet and a website article on a phone

Overview

The story in short

What FoodUnfolded is, what we wrote, and who read it.

The project

FoodUnfolded is the EIT Food digital magazine, shaping a food literate world, bite by bite. It brings science-based nutrition and food systems stories to a broad audience.

What we did

We wrote for the blog and digital magazine, turning nutrition and food science into clear, engaging articles on everything from gut health and sweeteners to food safety and food culture.

The reach

The blog and digital magazine reached over 150,000 readers across Instagram, the website and the newsletter.

Reach

150,000+

Readers across three channels

InstagramWebsiteNewsletter

What we wrote about

From gut health to food culture

Health and nutrition topics

01

Gut health

02

Micronutrients

03

Macronutrients

04

Food to fight illness

05

Stress and food

06

Intuitive eating

07

Salt and sugar

Broader themes

Nutrition

Food science

Food safety

Food culture

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Naked Innovations LinkedIn page, website and event photos on a phone, desktop and tablets

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